Tag Archives: ESting

E4’s Esting Competition

30 Jun

So…. E4’s Esting competition is back and the deadline, well that’s tomorrow and I have just finished the 10 Second short.

I based my idea on the Atari game Pong from the 70’s. My version is called Frustration because no matter how hard each player is trying to win someone is bound to get Frustrated because they can not score. So the player takes matter’s into their own hands and drives the E4 symbol into the goal – Then throws it back on the court and it smashes and goes through the TV screen.



Entering Competitions

16 Jun

There are many competitions out there in the art world and you have to find the right ones that suit you and your style.

For the animation industry they don’t come up very often but when they do you really have to take advantage of them. E4 have a competition called Esting which is for a 10 second ‘brand sting’. It has to be short, snappy and humour related. This is a competition I am currently working on and will blog more about later this month.

The first Competition I entered was advertised on Imagine Magazine. I was given a clip done by Faithless especially for this competition for the launch of the bands new Album and for Dolby to show off the new surround sound system.

I chose to animate on per specs as I felt the technique was fluid enough to go along with the genre of music which is lively and has a certain bounce to it. The clip (Sun To Me), I felt that the film should be set in space using two primary colours of red and yellow which were vibrant enough to interact with each other.

The final outcome of the film was pleasing; obviously as an artist you can never be fully satisfied with the outcome because naturally I am self critical. However as a fluid piece of image making and animation it shows how new ‘modern’ techniques can be mixed with the traditional skills of animation.

Below is my entry for the Faithless/Dolby competition Sun To Me (2010)